A senior GTM Operating Partner helps you build the sales system your company needs before you scale.
This program is designed for founders who:
Are still heavily reliant on founder-led sales
Need to focus GTM around the right ICP and segments
Want more predictable revenue before scaling headcount
Are entering a new market such as the U.S., enterprise, or a new vertical
Feel GTM effort is high, but progress is not compounding
Over 12 months, Tyos helps you build the sales system your company needs before you scale.
This is not consulting.
It is hands-on work to turn go-to-market into a system your company can run.
“Tyos gave us the GTM clarity we needed. It helped set the course to our merger with SpendHQ.”
60-criteria GTM Scorecard
Founder self-assessment and Tyos challenge
Clear diagnosis of GTM strengths, gaps, and blind spots
Outcome: a shared, factual view of where GTM stands today.
Prioritized GTM Roadmap
Explicit decisions on what to stop doing
Clear quality bar for each milestone
Sequencing of what to build first, second, and third
Outcome: a plan founders can execute without thrash or distraction.
Once the roadmap is clear, Tyos turns it into a practical playbook: what to build, what good looks like, and how the team executes it.
The deliverable
The quality bar
A practical guide
Dependencies and what comes next
ICP maturity and segment focus
Competitive matrix and differentiation
Positioning and messaging architecture
Pricing and packaging narrative
Sales narrative, proof architecture, and core assets
CRM structure, scoring, and dashboards
Demand generation blueprint and experiment cadence
GTM hiring and onboarding plan
Investor narrative, when relevant
Outcome: GTM stops being a collection of ideas and becomes a system.
"Tyos helped us escape our aging category and enter a $50 billion market—setting the stage for our acquisition by Meltwater."
Twice-monthly GTM standups: close one gate and open the next
Always-on feedback: fast iteration on drafts and decisions
Written summaries: decisions, next steps, support needed
Shared workspace: progress, owners, risks, deadlines
Outcome: execution stays focused, deliverables get finished, and progress stays visible.
Some parts of GTM should not be executed by founders or junior hires.
Tyos deploys GTM Operators when needed—experienced practitioners who are:
Trained on the Tyos Playbook
Certified on specific steps and standards
Staffed for defined missions to deliver outcomes—not hours
Deliver the work to Tyos quality standards
Transfer skills and operating habits to your team
Leave behind durable assets, not dependency
Product marketing and messaging systems
Demand gen and pipeline mechanics
CRM structure, scoring, and dashboards
Sales enablement assets and customer proof
Outcome: you do not hire too early or outsource at random.
You staff exactly what the next step requires.
A complete GTM Playbook
Clear segmentation, narrative, and pricing logic
A pipeline you can track and manage
Sales and marketing assets aligned to one story
A repeatable GTM cadence the team can run without Tyos
More predictable growth that compounds