A senior GTM Operating Partner audits your go-to-market, coaches your team through a proven Playbook, and engineers — with you — a proprietary GTM stack that puts the best of AI and automation to work. Twelve months, from founder-led selling to a system your team owns and keeps compounding.
This program is designed for founders who:
Know AI should be transforming their GTM, but don't know where to start.
Are still heavily reliant on founder-led sales
Need to focus GTM around the right ICP and segments
Want more predictable revenue before scaling headcount
Are entering a new market such as the U.S., enterprise, or a new vertical
Feel GTM effort is high, but progress is not compounding
Over 12 months, Tyos helps you build the GTM system your company needs before you scale — and the proprietary, AI-powered stack that runs it.
This is not consulting.
It is hands-on engineering, done with your team, until go-to-market becomes a system you own.
“Tyos gave us the GTM clarity we needed. It helped set the course to our merger with SpendHQ.”
60-criteria GTM Scorecard
Founder self-assessment and Tyos challenge
Clear diagnosis of GTM strengths, gaps, and blind spots
Outcome: a shared, factual view of where GTM stands today - and where AI can move the needle first.
Prioritized roadmap
Explicit decisions on what to stop
A quality bar for each milestone
The sequence of what to build first, second, third
Outcome: a plan the team executes without thrash.
For each gate, the deliverable, the quality bar, a practical tutorial, and what comes next.
ICP and segment focus
Competitive matrix
Positioning and messaging platform
AI stack blueprint, tailored to your GTM motion
Pricing and packaging
Sales narrative and proof architecture
CRM, scoring, and dashboards
Demand-gen plan and experiment cadence
Hiring plan
Investor narrative
Outcome: GTM stops being a collection of ideas and becomes a system the team can build against.
"Tyos helped us escape our aging category and enter a $50 billion market—setting the stage for our acquisition by Meltwater."
Twice-monthly GTM standups close one gate and open the next
Always-on feedback on drafts and decisions
Written summaries
A shared workspace tracking progress
Outcome: deliverables get finished, and the team builds real operating muscle.
As the gates close, the work compounds into something durable: a custom GTM stack, engineered with your team, that puts the best of AI and automation to work across your funnel. One tightly integrated proprietary system — built on your ICP, your messaging, your data — not a drawer of disconnected tools.
A scored beachhead model — segments ranked on fit and winnability, not gut.
A bottom-up TAM — your market built account by account, across the best data.
A buying-committee graph — every seat that moves the deal, mapped to its signals.
A positioning core the stack enforces — one source of truth no asset drifts from.
A brand system encoded as tokens — colour, type, voice turned into rules the generators obey at production speed.
An asset engine — your positioning compiled into decks, pages, and interactive content on demand.
A guided-selling layer — next-best action wired to every account and seat.
A growth loop — experiments instrumented and scaled by signal.
Outcome: a proprietary, AI-powered GTM engine your team owns and keeps improving — the difference between renting tools and owning a capability.
A complete GTM Playbook
Your authored messaging platform and the assets that render it
A proprietary, AI-powered GTM stack engineered with your team
A pipeline you can track, score, and act on
A repeatable GTM cadence the team can run without Tyos
Growth that compounds