This program is designed for founders who:
Are still heavily reliant on founder-led sales
Need to focus GTM around the right ICP and segments
Want predictable revenue before scaling headcount
Are entering a new market (U.S., enterprise, new vertical)
Feel GTM effort is high but compounding is low
Over 12 months, the Tyos OS is applied end-to-end to produce durable GTM assets, systems, and execution discipline.
This is not consulting.
It is hands-on installation of the Tyos OS until GTM becomes a system your company owns.
“The category and telco narrative Tyos helped us define became a key driver of our growth, fundraising, and acquisition.”
60-criteria GTM Scorecard
Founder self-assessment + Tyos challenge
Clear diagnosis of GTM strengths, gaps, and blind spots
Outcome: a shared, factual view of where GTM stands today.
Prioritized GTM Roadmap
Explicit "stop doing" decisions
Clear quality bar for each milestone (“what excellent looks like”)
Sequencing of what to build first, second, third
Outcome: a plan founders can execute against—without thrash or distraction.
Once the roadmap is validated, Tyos turns it into a company-specific GTM Playbook: a sequence of standardized deliverables (“Gates”) that define commercial maturity.
The deliverable
The quality bar ("excellent")
A practical tutorial
Dependencies and what comes next
ICP maturity and segment focus
Competitive matrix and differentiation
Positioning statement & messaging architecture
Pricing and packaging narrative
Sales narrative, proof architecture, core assets
CRM pipeline definitions, scoring, dashboards
Demand-gen blueprint & experiment cadence
GTM hiring and onboarding plan
Investor narrative (when relevant)
Outcome: GTM stops being a collection of ideas—and becomes a system.
“Tyos helped us define our ICP and sharpen our positioning for a successful U.S. market entry.”
![[team] image of teamwork in the studio](https://cdn.prod.website-files.com/6984c977590309206c325bea/6984c977590309206c325e99_baee15db-cdb5-42f7-8f66-3ffd6434da1a.png)
Twice-monthly GTM standups (2h): close one Gate, open the next
Always-on feedback: fast iteration on drafts and decisions
Written summaries: decisions, next steps, support needed
Shared workspace: progress, owners, risks, deadlines
Outcome: execution stays focused, deliverables get finished, and progress stays visible.
Some GTM Gates should not be executed by founders or junior hires.
Tyos deploys GTM Operators when needed—experienced practitioners who are:
Trained on the Tyos Playbook
Certified on specific Gates and standards
Staffed for defined missions to deliver outcomes—not hours
Deliver the Gate to Tyos quality standards
Transfer skills and operating habits to your team
Leave behind durable assets—not dependency
Product marketing and messaging systems
Demand gen and pipeline mechanics
Revops / CRM structure, scoring, dashboards
Sales enablement assets and proof architecture
Outcome: you don’t hire too early or outsource randomly.
You staff exactly what the next Gate requires.
A complete GTM Playbook
Clear segmentation, narrative, and pricing logic
A functioning instrumented pipeline
Sales and marketing assets aligned to one story
A repetable GTM cadence the team can run without Tyos
Predictable GTM execution that compounds