What the Tyos OS Is

The Tyos OS is not a sprint or a stack of tactics.
It is the method Tyos uses to fix the sales and GTM problems that keep growth uneven.

Built from 27+ years of B2B GTM work and used with 100+ companies across Europe and the U.S.

It works as a sequence.
You fix the right things in the right order — one GTM Gate at a time.

The goal is not speed.
The goal is to build something that holds.

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What founders are saying

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“Tyos helped us bring clarity to a crowded market. That made us the reference in the U.S. and helped us sign 50 customers in six months.”

Arthur Saint-Père
Co-Founder and CEO, Dolead

Read the case study

The 5 Pillars of the Tyos GTM OS

A structured GTM model that gives founders a clearer path to execution and investors a clearer view of where support is needed.

Pillar #1 —  Focus

Where to play before how to win

Most GTM problems start here: too many segments, unclear priorities, and effort spread too thin.

The OS helps founders:

  • Define and prioritize the right ICPs and segments
  • Make clear trade-offs between markets
  • Anchor GTM decisions in where the company can win first

Core outputs

  • ICP definition and segmentation framework
  • Priority market map
  • Segment-specific GTM hypotheses

Focus stops you spreading too thin.

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Pillar #2  — Clarity

A story buyers and investors understand fast

In B2B, sales is the core motion.
Marketing should help buyers understand the value faster.

The OS helps teams build:

  • Clear positioning and category framing
  • Messaging that lands in seconds, not minutes
  • Alignment across website, decks, outbound, and pitches

Core outputs

  • Positioning statements
  • Messaging architecture
  • Core pitch narrative
  • Sales and marketing alignment assets

Clarity helps buyers understand faster.

Pillar #3  — Trust

As markets get more crowded, the winner is rarely the company with the longest feature list.
It is the company that feels clearer, stronger, and safer to buy from.

The OS pushes companies to:

  • Articulate a credible future position
  • Build a distinctive and reassuring identity
  • Show up like a leader before the market fully sees them that way

Core outputs

  • Category framing
  • Proof architecture (cases, references, evidence)
  • Brand and identity guidance

Trust makes you easier to buy from.

Reassurance beats features

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Pillar #4  — Precision

B2B markets are rarely massive.
They should become an addressable list, not a theoretical market.

The OS helps teams build:

  • Clean CRM and pipeline definitions
  • Clear stages, scoring, and dashboards
  • Account-based execution with real focus
  • Automation and AI only where they improve results

Core outputs

  • Pipeline structure and definitions
  • Scoring models and dashboards
  • CRM and RevOps architecture

Precision turns effort into predictable growth.

GTM must become named, structured, and measurable.

Pillar #5 — Experimentation

GTM is a learning system, not guesswork

Budgets are limited.
Time is limited.
Learning needs to be fast.

The OS helps teams install:

  • Hypothesis-driven GTM experiments
  • Clear success metrics
  • A habit of scaling what works
  • A habit of stopping what does not

Core outputs

  • Experiment backlog
  • Success metrics and KPIs
  • GTM learning loops

Experimentation turns guesswork into progress.

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What founders are saying

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What founders are saying

“Tyos helped us sharpen our GTM and build real operating discipline. That clarity played a key role in our €6M Series A.”

Youness Lemrabet
Founder and CEO, Everysens

Read the case study

Three ways to work with us

The Tyos OS stays the same. What changes is where it gets applied: across the portfolio, inside the company, or around the raise.

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For Investors — GTM Operating Program

Install GTM discipline across your portfolio

A senior GTM Operating Partner installs the Tyos OS across your portfolio companies — so founders own a repeatable GTM system, and the fund gets earlier signal on what's compounding and where to lean in.

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For Founders — GTM Acceleration

Install the OS inside your company

A hands-on GTM build across ICP, positioning, pipeline, and sales execution — until go-to-market becomes a repeatable system your team can run without depending on the founder.

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For Founders — Fundraising Sprint

Turn traction into a story investors can back

A focused sprint to clarify category, ICP, and narrative — so investors understand the story quickly and back it with conviction.

Ready to apply the Tyos OS?