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A go-to-market system that turns unpredictable growth into repeatable revenue.
The Tyos OS is not a program, a sprint, or a collection of tactics.
It is a go-to-market methodology — built across 27+ years of B2B GTM leadership and applied to 100+ companies scaled across Europe and the U.S.
Its purpose is simple:
to turn GTM from intuition and scattered effort into clear decisions, concrete deliverables, and repeatable outcomes — before you scale headcount, spend, or expectations.
Tyos treats go-to-market like a giant slalom:
a sequence of clearly defined GTM Gates you cross one by one — with a high quality bar.
The objective is not speed.
The goal is structural progression.
Everything produced through the Tyos OS — narratives, assets, systems, pipelines — is grounded in five pillars.
They define how decisions are made before execution begins.
Most GTM problems start with dilution: too many segments, unclear ICPs, scattered effort.
The OS forces founders to:
If focus is wrong, everything downstream breaks.
In B2B, sales is the core motion.
Marketing exists to prepare, support, and accelerate deals.
The OS enforces:
If buyers don’t “get it” fast, momentum dies.
At scale, differentiation becomes perceptual.
The brand that signals leadership wins.
The OS pushes companies to:
Impact makes GTM durable under competition.
B2B markets are rarely massive.
They are knowable.
The OS enforces:
Precision turns effort into predictability.
Budgets are limited.
Time is limited.
Learning must be fast.
The OS installs:
Growth becomes repeatable — not accidental
“Tyos helped us move from scattered GTM efforts to a disciplined operating model. The Gates created focus, alignment, and credibility—and that clarity was decisive in our €6M Series A.”
The Tyos OS is always the same.
What changes is how it is applied, depending on the founders' objective.
For founders who need to:
Hands-on installation across segmentation, narrative, pipeline mechanics, and sales enablement — until GTM becomes an operating system the company owns.
For founders who need to:
A focused sprint that produces a clear, defensible story investors can underwrite.