Overview

Tanker had built a breakthrough end-to-end encryption technology—the world’s first turnkey encryption-as-a-platform for developers.
The technology was exceptional, but the company lacked a category and narrative strong enough to support fundraising, U.S. expansion, or strategic positioning.

Without clarity, Tanker risked remaining a technical curiosity in a crowded security market.

When deep tech is invisible to the market

Tanker was at a decisive inflection point.
Its cryptographic innovation was world-class, but buyers struggled to understand where it fit—and why it mattered.

In a noisy security landscape, differentiation alone wasn’t enough.
The company needed a story that could travel beyond engineers.

A breakthrough product without a commercial frame

Despite the strength of the technology, Tanker faced critical GTM challenges:

• no category it could clearly own
• a narrative too technical for non-expert buyers
• expansion constrained by the need for capital-intensive GTM

Clarity—not capability—had become the limiting factor.

Creating a category the market could understand

Tyos partnered with Tanker at this inflection point and applied full GTM capital discipline:

• coined and defined a new category: End-to-End Encryption Platform
• translated complex cryptography into a simple, high-impact commercial story
• authored the pitch deck that secured a critical bridge financing round
• built the launch narrative, product story, and branded assets
• delivered enterprise-ready sales enablement and guided selling tools
• validated and accelerated U.S. go-to-market without requiring a local team

Tyos also invested alongside the founder, employees, business angels, and Bpifrance—demonstrating direct conviction in Tanker’s GTM readiness.

From deep tech to legible category leader

The result was immediate.

A once highly technical product became a legible, enterprise-grade category with its own language.
Tanker moved from “hard to understand” to strategically obvious—for customers, investors, and acquirers alike.

Outcome

Tanker built:

• a category it owned
• a credible, U.S.-ready GTM engine
• a lean, capital-efficient commercialization model

The company was acquired by Doctolib, validating both the technology and the GTM clarity that framed it.