Overview

Everysens had built a strong rail-freight platform adopted by leading industrial shippers.
The product was real and the market was clear — but the GTM foundation was still forming.

Rather than a single transformation moment, Everysens required steady GTM progress.

Over several years, Tyos partnered closely with the founders as a long-term GTM partner, helping the company move methodically through GTM maturity — one gate at a time.

Tyos ultimately invested alongside the team.

Progressing through the GTM gates

Across multiple phases, Tyos supported Everysens in:

• sharpening segmentation by industry, rail maturity, and operational complexity
• clarifying buyer personas and rail-specific value drivers
• strengthening positioning and messaging for enterprise conversations
• aligning sales, marketing, and leadership around a shared narrative

Each step reduced ambiguity and increased commercial consistency.

From structure to execution

As the foundations solidified, Tyos supported execution:

• ICP-based acquisition experiments
• messaging tested and refined through live pipeline data
• improved qualification, forecasting, and operating discipline

GTM stopped being reactive — and became operational.

Outcome

By the time Everysens entered its Series A phase, the company had:

• a clear, enterprise-grade GTM narrative
• disciplined segmentation and messaging
• a repeatable pipeline across priority segments
• commercial systems ready for scale

Tyos invested alongside the founders.
Everysens secured a €6M Series A, with GTM clarity playing a central role in investor confidence.