Overview

Deepomatic had built a state-of-the-art visual automation platform powered by advanced computer vision.
The technology was strong—but it was applied across too many use cases, spreading the company thin and preventing depth in any single market.

To scale, Deepomatic didn’t need more features or more verticals.
It needed a beachhead—a single market with urgent pain, clear buyers, and enough depth to support the company’s ambition.

When breadth hides the path to scale

Despite technical leadership, Deepomatic was pursuing multiple industries in parallel.
The result was optionality—but not momentum.

Key GTM challenges emerged:

• too many verticals, none deep enough to compound
• no clear early adopter profile
• diluted narrative across sales and marketing
• difficulty building repeatable GTM motion in any one segment

The company needed focus—not expansion.

Identifying the right early adopter market

Working alongside the lead VC’s Operating Partner, Tyos helped Deepomatic identify the market where its technology created immediate, measurable value.

That market was telecom fiber deployment—a high-intensity environment where productivity gains, accuracy, and speed translated directly into ROI for operators and contractors.

This was not just a use case.
It was a beachhead capable of supporting scale.

Committing fully to the beachhead

Tyos helped Deepomatic commit—organizationally and commercially—to this market:

• repositioned the company as Visual Automation for Telecom
• rebuilt the narrative around fiber rollout productivity and operational economics
• authored a telco-specific sales playbook for operators and subcontractors
• refocused marketing and enablement assets on telco decision-makers
• guided the shift toward hiring telco-native commercial talent

The goal was depth before breadth.

From focus to momentum

With a clear beachhead, Deepomatic stopped dispersing effort and started compounding it.

The company became deeply legible to its early adopters, built repeatable sales motion, and established itself as a core productivity layer in telecom fiber rollouts.

Outcome

That focused GTM foundation enabled:

• rapid adoption within telecom operators and contractors
• acceleration of growth from a single, scalable market
• separation from competitors pursuing diffuse AI narratives
• eventual strategic acquisition by IQGeo

Focus created scale.
Scale created options.